Cheap Oakleys fashion spirit and the Chinese dream
Scott Bowers, the senior vice president of
global marketing and brand development at Oakley, he sat gracefully in front of
reporters, leaning forward.Behind him, a cool Oakley product on a display shelf
competes for attention.
When it comes to interest, Boles gets up
and removes a pair of cheap Oakley sunglasses from the display.Only then will you find
that Boles has an athletic physique and a sportsmanship that is in harmony with
Oakley's sports sunglasses.Actually, before entering Oakley, Boles was a skier,
and the goggles he was wearing were sponsored by Oakley.
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Since 1988 joined Oakley, he was busy in
brand management. He has increased Oakley's exposure through non-traditional
Olympic sports marketing, making Oakley one of the three top related brands in
the Olympics.Naturally,for his remarkable achievements, he was named "100
marketers of the year" by Advertising Age magazine in 2001.
Everything contributes to Oakley never
give up the spirit of fashion.The successful transformation of athletes into
marketers, everything is not so accidental. In fact, in the marketing team led
by Boles, there are more than 50 members are retired or retired athletes.
" These patterns are very successful .
" In Boles ' s view , the benefit of the athletes ' experience in doing
marketing is that he can better understand what the athlete ' s needs are.He
understands what the sportsman's lifestyle sports model is all about, and he
can also really understand how important it is to do a certain sport, all of
which adds a lot of value to my work, and that's not something I can teach. You
have to experience it first hand to get it.
You never know what the Oakley brand gave
for consumers.Oakley also places great emphasis on sponsoring active athletes
to use their products in high-level sports."Getting athletes to wear the
product itself has a very high rate of return on investment, and getting
athletes to wear cheap Oakley sunglasses is faster than any advertisement, and the
return is higher." Boles clearly has a special interest in the brand he
serves.
In his eyes, cheap Oakleys products are unique
and exceptional. "Oakley's products look different. As long as you wear
it, you will be different, especially when you do exercise by a pair of cheap Oakley
sunglasses.You will find everything is worth before this brand!
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